Alli and I started Mom Smart Not Hard because we wanted a way to share everything we knew about parenting and after lots of searching, blogging was the answer to the question: “how to make money as a stay at home mom?” Blogging is fun, not too challenging, and extremely time flexible. The best part about blogging is that you don’t have to be an expert on babies or be a master chef to be successful. People just want to read something they can relate to, while hopefully learning something in the process. Our only regret is that we didn’t start sooner so that we could be further along in our progress by now.
This section of Mom Smart Not Hard contains our mom blog income reports as well as guides to blogging for beginners so that you too can make money from home as a stay-at-home mom. But first, let’s talk about how blogs make money so you can be well-informed in your decision to start a blog yourself. If you’re already blogging and know all this, skip down to our income reports or guides.
How do Mom Blogs Make Money?
Blogs in general, not just mom blogs, make money in really three distinct ways: advertising, affiliate marketing, and direct sales. What’s also consistent across all blog niches, is that the quality of the content is directly linked with the blog’s income. A blogger cannot simply make money off blogging just by blogging, they have to provide value to the reader and help them solve a problem or answer a question that they have in their everyday life. Let’s talk more about each of the three income streams:
Advertising is probably the easiest and most direct way that a blog can start making money. Advertising can take the form of display ads where the blogger gets paid based on how many times the ad is viewed or clicked by readers, or sponsored content where the blogger gets paid to promote a brand based on the expected reach of the post. Like nearly all blogs, we use display advertising as it is an innocuous way to monetize a blog as readers as so used to it. We are more cautious about sponsored content, and haven’t done any yet, because we want to make sure the content and opinions we are providing are genuine and not just because a brand paid us.
Affiliate Marketing is also really common on blogs because there is no downside for either party. The reader goes to a blog because they want to get a trusted opinion on a product or a service. If the reader ends up clicking on an affiliate link and purchasing the product or service, the blogger makes a small commission. This commission doesn’t impact the reader’s price, but rather the profit margin of the seller. We use affiliate marketing as well but are really strict about only recommending a product that we would, or have, used ourselves. As a blogger, the worst thing you can do is sacrifice the reader’s trust and that’s something we take really seriously with respect to affiliate marketing.
Direct sales are less common in blogging as the development of your own product/service takes a considerable time investment. Examples of a product in our niche would be an eBook to prepare you for labor and delivery or a virtual course on breastfeeding. An example service would be online sleep consultations. We don’t have any of our own products yet as our initial focus has been to write posts around our core topics (Expecting, Breastfeeding, Sleeping) to build our blog’s foundation.
How much can a blog make?
We have seen numerous blogs report income of over $10,000 per month and a few even around $40-60k per month. While I think earning $10k per month is probably more of the exception than the rule, we have been at it for less than half a year and are already making $2k per month, so those sorts of numbers are not unrealistic. One thing that we did here, that many other blogs do not do, was starting posting income reports from our very first month. We’ve done this because we don’t want to mislead you into thinking that you will make thousands per month from day one, because that is unrealistic. But with some creativity, and some work ethic, over time your blog could reach where we are at currently and beyond.
Not only have we learned so much during our time blogging, but we have also learned so much from reading guides written by other bloggers. As we become more and more engrossed in the blogging world, we like to share what we learn in areas where we feel qualified. It is our hope that these guides can assist you in running your own blog so that you can achieve whatever blogging goals that you may have.
If you’re just starting out, or thinking about starting a blog, start with the beginner’s guide to blogging.
If your blog is already up and running, read the Pinterest traffic guide to learn how to take your traffic to the next level.
See something you like on our site? You can see where to find it on our list of WordPress plugins.
As with most things in life, taking a step back to look at the big picture and self-reflect are often the keys to success. This is why it’s important to us to put together these income reports every month. We also find other blogger’s honest and detailed income reports to be an extremely valuable resource to us, and want to provide this to others who are on their own blogging journey. Helping others through sharing is always our number one goal here at Mom Smart Not Hard. Click on any of the images below to view what we did and how we made (or lost) money in that given month.
Is blogging right for you?
Are you currently trying to determine how to make money as a stay at home mom? Blogging might be right for you. Jump into our guide to blogging for beginners, and read through our income reports to learn how you can start a mom blog for yourself.